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Nicole.ap


Allow me to introduce myself - Nicole Arnett Phillips (noun)
I love letters, layout and ink.

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Nicole.ap


Allow me to introduce myself - Nicole Arnett Phillips (noun)
I love letters, layout and ink.

I am a designer with 18 years experience in visual communications, publication design and art direction. I design documents with emphasis on clarity, creativity and the effective delivery of information.

I began my career working with Authors, Publishers and Editors to design and typeset, engaging books across multiple genres (most often for the education and trade publishing sectors).

Since 2007 have specialized in ideas based communication design for the built environment. Advancing the integration of graphic and urban design disciplines. Producing unique and innovative place responsive design outcomes with a strong emphasis on effective and compelling delivery of information. Working within multidisciplinary teams, I use intelligent layout design principles, typographic hierarchy and information graphics, to convey complex ideas with clarity and creativity to the stakeholders and community groups.

Today I freelance in both publishing and urban design teams worldwide, working  at a range of scales, in both two and three dimensions, crafting single letterforms, the design and layout of printed books & documents, to super-sized signage, art and environmental graphic systems.

Throughout my career I have been recognised with a number of national and international design, publishing and art awards. I have a bachelor degree in art and design, as well as certificates in photography, publishing, graphic design and communication.

My design outcomes get results, get admired and get noticed. I whisper, speak and shout visually and I would love to help you tell your story. Get in touch to discuss my work, design philosophy, rates and availability.

above photo Orion Zuyderhoff Gray

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Design Principles


Design Principles


 

If you stand for nothing you will fall for anything - these are some key design principles that I identify with and inform my process.

  1. Design is problem solving on structural, functional and aesthetic levels.
  2. Experimentation leads to innovation.
  3. Curiosity is king, questioning leads to advancement.
  4. The medium is the message. I believe in a symbiotic relationship between form and function.
    The channel, layout and typographic treatment can say as much as the word.
  5. Design is not value neutral. Rarely is design truly invisible. Every design decision we make has weight and exerts influence (positive or negative) over the content.
  6. Mathematical thinking in design provides influence not restrain.
  7. Collaborate with industry, clients and peers.
  8. Digital media has redefined (rather than replaced) the printed page.
  9. Typography is language made visible. Type is expressive. Good typographic form is two things:
  • a way to clearly communicate information
  • and, in equal measure, to reinforce the tone and intent of what you are communicating.
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Collaboration


I am a collaborator, my clients are active participants in the design process, not spectators.

Collaboration


I am a collaborator, my clients are active participants in the design process, not spectators.

I have huge respect for my clients,  they effect change, their ideas and products are important, and their voice is distinctive.

As leaders, innovators, placemakers and thinkers they all recognise the value of good design, the power of collaboration and importance of connecting in meaningful ways to the people that matter most to them.

Most often I work with;

  1. Authors, Editors, Content Creators and Publishers to help them educate, entertain and delight.
  2. Designers, architects, property developers and local government to communicate complex ideas with clarity and to produce innovative, compelling place responsive design outcomes.
  3. Creative Brands, Photographers, Stylists and Retail outlets to build loyalty and emotional resonance with their audience.

 

My collaborative approach has also allowed me to build trusted relationships with my industry peers. Creating a valuable resource of talent to be called upon when a project requires extra skills that compliment or contrast my own.

This connectivity allows me to deliver large scale projects while still operating with the benefits of small scale practice including; direct access to design expertise, flexibility in approach, personalised service, and providing exceptional value for a designer of my expertise.

 

 

Here's what some of my clients and collaborators have to say;

“Nicole Phillips has provided a range of design, communication and graphic presentation advice and services to our firm from the start. In commencing the collaboration I had no working knowledge of what Nicole could offer but she was highly recommended. My expectations have been exceeded at every turn. I have  been consistently ‘blown away’ by the creativity evident in her suggestions, and equally impressed with the skill and precision that are hallmarks of her professionalism. I have no hesitation in commending her service to anyone in the business of having to communicate ideas, people and products… and that is all of us.”

Chris Buckley, Brisbane Australia

 


“Sometimes you CAN judge a book by its cover!

Dear Nicole,
I am super-excited about how my book is looking and I thought you should know. Somehow you’ve managed to turn a grab-bag of photos and a bunch of hokey sketches into a document that hangs together. Your design has perfectly captured my brief to create an approachable visual style that would allow people to dip into individual project studies or read from cover to cover. This whole process has been one of the most enjoyable parts of the journey for me. Your talent, creativity and dedication to achieving a stellar result have kept me inspired and engaged - and it’s my book! As publication date draws nearer I’m so happy to have had your help and guidance in bringing this dream to reality.”

Amalie Wright, Landscapology Brisbane Australia

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typograph.Her


I believe designers should engage with self-initiated investigations,
research and ideation (in addition to their client-focused work) to
find a point of view, philosophy or position that is authentically their own.

typograph.Her


I believe designers should engage with self-initiated investigations,
research and ideation (in addition to their client-focused work) to
find a point of view, philosophy or position that is authentically their own.

My working week is split between my design consultancy practice and self-initiated research, publishing, typographic and printmaking pursuits.

As TYPOgraphHer I write, design and produce limited edition books and a journal to educate, challenge and engage design audiences. I also use digital media to keep a blog of interesting conversations, inspirations, process and experimentation, while curiously exploring my discipline.

You can find me on social channels @typographHer

I am passionate about design education, innovation, experimentation and continued learning. 18 years into my career I am still a student of design. (The more I learn about the craft of typography the more I realise I don't know!)

As another avenue to share ideas, I also regularly teach typography, editorial design, design methodology, design history, and printmaking at some of Australia and New Zealand’s best creative schools.

Glyphs & Graphemes is a private press where I make limited edition prints and artist books in editions of 1/10. This is my creative folly. A vehicle to make work without the bounds of commercial and client constraints. My printmaking is an excuse to play and to learn (and improve my designer dirt), with Albert my 1872 Albion Handiron, George my 1867 Gordon Oldstyle Platen, Sergio my 1910 Sarogolia Proof Press and Frank my 1950’s Farley self-inking press.

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Contact


Contact


 

I operate from a small studio in New Zealand's Coromandel Peninsula and work with clients and collaborators worldwide.

Get in touch @typographHer (twitter, instagram or pinterest)
email nicole@nicoleap.com.au
via phone + 64 (0) 21 1200 777
or good old fashioned post PO.box 603 Thames, 3540 Waikato, New Zealand

 

above photo Orion Zuyderhoff Gray